Facebook started out as a way for college kids to stay connected but has changed our world forever. Not only is it the largest social network, but an amazingly strong marketing tool. Around the world, Facebook has more than 2 billion daily active users from all demographics. Most users are from the ages of 18 to 65 and have had at least some college education. There is no other platform available today with this level of diversity! No matter who your target audience is, they will have a presence on Facebook. Facebook has created tutorials such as Bring Your Business to Life with Facebook Video Ads to help us begin marketing on their site and also how to market with video.
Simply put, YES it is beneficial to use video ads on Facebook. Simply upload your video, set your budget, and trust in Facebook. You will get relevant views that can generate more business because Facebook will promote your video to your target audience. Here are a few helpful tips to create effective Facebook video ads. I hope you enjoy Cathy’s Tuesday Tip! ~Cathy
The ad must grab the viewers attention immediately. If this doesn’t happen, the viewer may scroll right on past without a second thought. Think of what would speak to your target audience. It could be a funny quote or a short scene as long as it elicits an emotional response from the viewer. This will keep their interest in the video.
Focus more on the visual rather than sound. The viewer chooses if they want to hear the sound so put more energy into visual effects. Bright graphics, intriguing text, or an eye-catching scene will grab the viewers attention. They may then choose to listen once they have been drawn in.
Once the viewer chooses to listen be sure that what they hear is pleasing and easily conveys your purpose for the video. Shocking sounds should be used appropriately. All voices should be pleasant, authoritative, and clear. The music and tempo should generate the appropriate emotions.
Short But Memorable
An ad shorter that one minute is best. It must be just as interesting at the end as it was in the beginning. The viewer will keep scrolling if the ad starts to dull. If you have a lot of content to convey, consider breaking it up into several smaller separate ads. Before making your ad live, show it to those who will give you honest feedback and then tweak the areas they suggest.
Make it Valuable
Answer these simple questions to ensure the viewer will gain something from watching the ads.
- Why should anyone watch the video?
- Will they be educated?
- Will it solve a problem?
What is Next for Your Video?
The video has been watched, but what’s next? The viewer should be guided toward the next step, a call to action. The video could encourage the viewer to visit a website for more information, ask them to like a Facebook page, join a contest, or whatever else that will lead them to more information about the brand.
Facebook video ads can be quite effective and will gain brand awareness and popularity if executed properly. If you are worried the ads will be too costly, keep in mind that Facebook allows you to set your own budget. If the video doesn’t do as well as you hope, you can pause it and make changes. If the video does well, the budget can be updated. You don’t have to spend much on the video but do invest in a professional who specializes in video production or motion graphics. Graphics and text can be just as effective as an epic drama. Have fun and keep it interesting!
I hope you enjoyed Cathy’s Tuesday Tip this week. To view more of Cathy’s Tuesday Tips, visit our blog.