Regardless of your industry, social media marketing is not something you can afford to ignore or neglect as a business owner. So if you have created a few profile pages, made occasional posts and responded to a few messages. Isn’t that enough? Not really. If you’re just getting started or want to take it to the next level, we have some social media tips to make sure you cast a wide net, create a strategy and then stick to it! Hope you enjoy Cathy’s Tuesday Tip! ~Cathy
Social Media Marketing Tips for Small Business Owners
1) Ask yourself: Who is my audience? What do I want them to do? Why am I investing time (and money) in social media?
2) Your social media engagement must be part of your overall sales and marketing approach.
3) Start small and be very selected when choosing the social media sites to reach your target audience. Before you build a profile on yet another social site, make sure that you have the resources (people and time) to post consistently and respond quickly to all activity.
4) If you’re just starting off using social media, try to acquire as many followers and connections as you can because clients and consumers now look at a lack of following as a lack of legitimacy. However, you do NOT want to pay for followers or buy any lists. It won’t help you later if you don’t build your list organically with real followers now.
5) Use a social media management platform like Hootsuite, Sprout Social or Tweetdeck to coordinate and schedule posts to all of your social accounts. It’s very easy to get caught up in all the metrics and intricacies of social media. When this happens, sometimes the importance of consistent posting gets lost. If you post consistently, you will start to see what works and what doesn’t.
6) If you do not hire a dedicated social media manager, chose very carefully who will post to your social media accounts. You need a trusted employee (or a few) who are social-savvy, know your business, understand how to communicate to your target audience and can write or respond in a clear, friendly tone to represent your company. They can never lose their cool.
7) Your posts should be very friendly and not sales heavy.
8) Strike a good balance between paid and organic. Paid social media includes posts that you pay for in order to reach a target audience, so you can appear in feeds outside of your follower base. These are also known as “boosted” or “promoted” posts. Organic social includes posts that are shown to your followers through normal unpaid distribution from likes and shares.
9) Being responsive is just as important as being proactive. When others mention or engage with your business on social media, let them know you’re listening by responding quickly.
Formulate a simple social media policy and educate your employees on what the policy means to them.
10) Research has proven multimedia content (pictures and videos) increases social engagement. Posts with images or videos receive more reposts and shares than text-only posts.
11) Measure your social media results. Experiment with your marketing approach, your social offers, your choice of social platforms. Then measure again.
To view more of Cathy’s Tuesday Tips, visit our blog.