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Five Free Resources Your Small Business Should Be Using

marketing tools

Starting and maintaining your own business is a costly endeavor, which is why finding free and useful resources is extremely important. With so much out there it can be difficult to narrow down which resources are right for your business. There are several free and valuable tools that we use, and we want to share them with you! 

CJ Hester’s Five Favorite Free Resources


For inter-team communication, Slack has become the gold standard. You can chat and video call every member of your team from a convenient app on your desktop or mobile device. Something unique that Slack offers is the ability to create channels. This allows your team to conveniently communicate with people in their department or on specific projects through channels created specifically for their department or project. We have found that Slack is useful for both in-office and virtual businesses.


No matter the industry you’re in, quality graphic design is key to the success of your marketing efforts. Both free and easy-to-use, Canva is a great resource for your business. Their free account option offers 250,000+ ready-to-use templates, a logo creator, thousands of photos and graphics, and more. It also comes with 5GB of cloud storage. 

Google G Suite

From calendars and video calls to documents, spreadsheets, and presentations, Google’s G Suite is one of the most powerful and popular free tools for businesses. For small businesses, it enables you to collaborate with other team members and contract workers no matter where you’re located. The drive comes with 15GB of free storage. And, if you need more, you can upgrade for as low as $1/month.


A solid project management system is key to creating a successful business, especially as you are starting to grow. Wrike offers a free plan for businesses that are just getting off of the ground. Wrike offers its users the ability to create and track projects, assign tasks, and to share files and reports. The platform’s free plan features unlimited users, mobile and desktop apps, AI work intelligence, task management, 2GB of space per account and more.

Wave Accounting

No matter the size of your business, you want to make sure your accounting is accurate. Wave makes that easy for small businesses with their free plan. You can track income, expenses and sales tax as well as run spending reports, invoice clients and more with no hidden fees. As your business grows, they also offer payroll, advanced invoicing and other products for added fees.

There are hundreds of free resources available for small businesses, but we hope this gives you a jumping off point for your business. Visit our blog for more information about ways to elevate and expand your business.

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