There’s never a better time than the start of a new year to launch a website for your new business. A website that stands out is critical to maintaining a successful business, especially as our world continues to become more virtual.
1. Choose the Right Domain:
According to Forbes, your domain name is often the entry point to your site. When choosing a domain name, you should consider the following items for optimal user experience and SEO:
- Easy to spell
- Short and simple
- Use proper domain extension (preferably .com rather than .net, .org, etc.)
- Avoid numbers and hyphens
- Make it memorable
2. Select a Proper Web Builder:
The second biggest decision you will need to make after you choose and purchase a domain is selecting a website builder. Fortunately, for small businesses, there is a wide variety of inexpensive, easy-to-use website builders in the market including GoDaddy, SquareSpace, WordPress, Wix and many others. Each of these website builders differ in use, capabilities and pricing, but most offer a 7- or 30-day free trial so you can find the right fit for your business. We also want to point out that this part of the process can be extremely time consuming which is why you might want to consider outsourcing your web build. It could save you both time and money in the long run.
3. Consider the User Experience:
A user’s experience begins as soon as they click on your website. Because of this, you need to be sure that your website is engaging and informative as well as easy to navigate. Below are several ways you can ensure your users have the best experience on your website:
- Provide amazing, easy-to-read content
- Provide images and other visual elements when necessary
- Consider implementing customer service tools such as chatbots, contact submissions, etc.
- Implement focus groups and other studies to test your user experience
- Include FAQs
4. Utilize Google Analytics:
According to Pro Web Marketing, Google Analytics allows you to track and understand your customer’s behavior, user experience, online content device functionality and more. And – the best part – it’s free! It automatically collects data, customizes reports, allows you to integrate with other tools and much more. From the moment you launch your website, you can begin tracking the success of your site using analytics. It’s a great way to find what’s working and what’s not working on your new website.
5. Optimize Your Content for Search Engines:
SEO, aka search engine optimization, is improving the quality and quantity of content on your website to increase traffic from search engines such as Bing and Google. In our blog – SEO: What It Is and Why It’s Important for Your Small Business – we discuss how small businesses can optimize their websites and content for optimum exposure.
If you’re starting a new business or revamping your website, we hope you consider these tips to make your website standout.