Building brand awareness is key to building a strong small business. In order to catch people’s eyes and retain attention, you need to advertise using strong, high-quality visuals. But, as you know, most small businesses don’t have the resources to hire a full marketing and design team. Fortunately, there are many fantastic, inexpensive and easy-to-use tools you can use to create your ads in-house. Here are four of our favorites!

In our last blog, we discuss some of the most affordable advertising platforms available for small businesses. These platforms ranged from social media and Google My Business to brochures and posters. Once you’ve chosen your advertising methods, it’s time to create an effective ad or ad campaign. Below are some tips for making your advertising as effective as possible.

Along with word of mouth, advertising is one of the most important ways to share information about your business, no matter how long it’s been established. Without advertising, no one outside of your inner circle will know who you are. This means that no matter how great your product or service is, you aren’t going to make any money because no one knows about it. 

Email is one of the preferred ways for people to stay informed about your business’s products and services. If you’re struggling to engage your audience via email, we have some fantastic tips and strategies that we recommend you try. 

Having a strong online presence is key in today’s digital world. From SEO optimization and a well-designed website to a strong email list and social media presence, there are many ways to increase your business’s online visibility. In this blog, we’re sharing our top five techniques to help your business soar online.

Once you’ve decided to take the step in purchasing a database, you might be wondering which one is the right one for you. In this blog we are going to share four ways you can determine which database is a good fit for your business. 

Database software is used to store and manage data in an organized format. The ability to store, protect and access important information will help you lead your business in an effective and efficient way

With nearly 800 million members across the globe, LinkedIn touts itself as “the world’s largest professional network” and we couldn’t agree more. [Source: LinkedIn] When the company first launched in 2003, it served as an online resume. But, today, it’s the premier source for networking, building professional relationships, finding a job, hiring and recruiting.

There’s never a better time than the start of a new year to launch a website for your new business. A website that stands out is critical to maintaining a successful business, especially as our world continues to become more virtual.

We’re officially in the last two months of 2021. During this time period, many employees have checked out and are anxiously awaiting their holiday celebrations, vacations, etc. But, your business and your employees still have goals to meet in these next 60 or so days.