A blog is a regularly updated website written in an informal or conversational style.
Many of us have read hundreds of them as we have scoured the internet for information on cooking, travel, crafting and more.
But did you know that blogging is also a fantastic tool for businesses? Blogging can be an inexpensive and easy way to connect with both new and existing customers.
How to Get Started
It’s quite simple actually! If you have a website, you can start blogging. Many platforms such as WordPress, Wix and Squarespace offer design templates for business blogs. These platforms require little technical knowledge, which makes it easy for smaller businesses to start blogging right away. Larger companies with more robust teams might assign blogging and posting to a member of their marketing team or choose to outsource to a freelance blogger.
Why You Should Start a Business Blog
There are countless reasons why you should start a blog for your business. Here are our top three!
- SEO: Search Engine Optimization (aka SEO) is how you improve the quality and quantity of traffic to your website or a specific webpage from search engines such as Google. Search engines crawl websites, collecting information and putting them in an index. They then use algorithms to analyze the content on your pages using a variety of ranking factors and signals. From there, they determine where your page or site will appear in a search query. By having more information on your site, you’re giving Google, Bing, and other search engine bots more information to crawl. This increases your chances of being placed near the top of a search query. Blogging is a fantastic way to frequently add new relevant content to your website. More content and better SEO will also increase traffic to your website. For more information on SEO, visit SearchEngineLand.com.
- Differentiate Your Business: Especially in industries like insurance, there are so many options for customers to choose from. By starting a business blog, you can show how your business is different from your competitors. A business blog is a great place to share about your services, as well as customer testimonials and reviews. Blogging enables you to speak to new and potential customers conversationally. Clients can get to know you as a person while also learning what your business can offer them.
- Content Lives Forever: Hubspot has reported that over 90% of their blog leads come from old blog posts. The longer a post is live, the higher its search ranking through views and social shares. Therefore, you can post a blog tomorrow that can continue to generate leads and new business for years to come. But, it’s important to note here that you should keep tabs on which of your older blogs are performing well and make sure they are updated with any new information and updates about your business offerings.
While we know you’d rather not add another item to your long list of to-dos, we believe that blogging is an excellent way to elevate your brand and garner more interest in your products/services. If you truly don’t have the time to commit to starting and maintaining a business blog, consider outsourcing the task to a local freelancer! They can save you both time and money while helping you build a repository of quality content to share with new and existing clients.