SEO, aka search engine optimization, is improving the quality and quantity of content on your website and web pages in order to increase traffic from search engines. For new small businesses, it’s crucial that people are able to find your information quickly online–otherwise your potential for success significantly decreases.
In this blog, we are going to discuss SEO and why it’s important for your small business.
How Does SEO Work?
Like we said above, search engine optimization is the process of improving your site to increase your visibility in search engines such as Google and Bing. These sites use bots to crawl your pages in order to collect information about them and to put them in an index. They then use algorithms to rank the pages based on the information they find. These algorithms are designed to find relevant and authoritative pages that give users a useful and educational experience. [Source: Search Engine Land]
Tips for Optimizing Your Site
There are many tips and tricks used to optimize your site. First, you need a well-designed website. For this, we recommend outsourcing to a web designer. While this can be costly, it’s a great way to ensure that the framework of your site is following SEO best practices. Additions to your site such as site sharing links and blogs can help improve SEO, too.
Another tip is to choose relevant keywords. People search using phrases and words. Find out which keywords people are using to search for your products or services. Then, make sure that those words are included in the copy on your site, blogs, etc.
And lastly, optimize your page titles and meta descriptions. Your page title and description is the information that pulls into the search engine results page (SERP). See a SERP example below. You need a clear, concise title (between 55 and 60 characters) as well as an eye-catching, informative description (less than 150 characters). [Source: PC Mag]
Why SEO is Important
Starting a new business is costly and time consuming but can also be extremely rewarding, especially if it becomes a huge success. This is where SEO can help you. In the digital age we live in, people need to be able to find your business quickly online. By optimizing your website to appear higher in the SERP, the more likely your website will get a visit from a potential client or buyer. Simple as that!
For more tips on marketing your small business, visit our blog.