Grow your audience, build relationships, increase leads and make more money by using social media to promote your insurance agency and offerings.
Content is king in our digital age, and if you don’t have a presence on social media, you’re doing yourself a disservice. Use these seven tips to up your social media marketing game.
Have a Plan
If you’re starting from scratch, it’s easy to get overwhelmed by information in regard to social media marketing. We suggest sitting down and coming up with a plan before creating accounts and posting content. Below are some questions to ask yourself as you’re planning:
- What is the average age of my clients?
- What questions do my clients often have?
- How much time do I have to spend on social media?
- What are my goals?
Once you have answered these questions, you’ll be in a better position to succeed on social media.
Decide Which Platforms to Use
Facebook, Instagram, Twitter, Snapchat, YouTube, TikTok…the options are endless. But, what platform would work best for your goals? In this oneagentsalliance.com article, they lay out the ways several social media platforms can help your business. For example, Facebook is a fantastic way to drive website traffic while LinkedIn is a great way to build your professional network.
Use a Scheduling System
Consistency is key when it comes to building a following on social media. The algorithms for social media platforms change frequently, but the research and information is just a Google search away. Find out the best days, times and frequency for posting on the platforms you choose. Then, build out a schedule. If you’re using Facebook, it allows you to schedule posts within the platform. For other social media channels, you might want to invest in a social media planning system such as Hootsuite or Loomly. For a small price, you can schedule out all of your posts in advance to automatically publish on set days and times.
Post Quality Content
So, you’ve created your channels, and you have a schedule. Now, it’s time to talk about the content. You know your clients. Use that knowledge to answer their questions and provide them with information via your social media channels. Other pieces of quality content include client testimonials, awards, and accolades.
Set-Aside Dollars for Paid Ads
Purchasing ads on social media is both cheap and effective. As you continue to build your channels, begin setting aside a little extra money here and there for paid ads and boosting posts. Even just $10 a month can make a huge difference in your following and engagement.
Engage With Your Followers
You can have a million followers, but if they aren’t engaging with you then your social media isn’t working for you. To encourage engagement, you need to engage with your audience. Answer messages. Respond to comments. Thank your followers for sharing your posts. Those little steps go a long way when building an engaged community on social media.
Outsource Your Social Media
In another recent blog, we listed social media as one of the top seven tasks your business should consider outsourcing. Social media can become a full-time job. Let an expert handle it for you if your budget allows. It will save you both time and money.
While social media is something we all love to hate, it’s something insurance agents should consider utilizing. Each week, we share tips and other information for agents, adjusters and business owners. And, be sure to give us a “like” on Facebook!